StatLab Implementing Strategies To Increase hTERT Sales In The USA

Sienna recently conducted a video interview with Wayne Rigler, Executive Vice-President of Sales and Marketing for StatLab. The video provides shareholders with an update on the sales and marketing efforts of StatLab, Sienna’s exclusive distributor in the United States.

Mr Rigler discusses the StatLab strategy for hTERT, including:

• An enhanced hTERT sales and marketing plan, incorporating the launch of complimentary slide preparation and staining instruments;
• Highlighting the significant market opportunity the US represents for both StatLab and Sienna, with approximately 1.5 million urine cytology tests performed in the United States annually;
• hTERT’s positive reception and the future path to success.

Sienna CEO Matthew Hoskin added: “Wayne has brought renewed rigour to the sales and marketing efforts for hTERT. His extensive experience in the uropathology market and the new strategies he and his team are rolling out, strengthen our confidence that we’ll see accelerating growth for hTERT sales in the US.” 

To view the interview, visit the link: http://www.siennadiagnostics.com.au/news/statlab-wr-interview